Tips to Increase the Profitability at Your Spa

by James Adcock

As a salon owner, you work very hard in your business; in doing so, you should make sure that you take enough time to evaluate what the problem areas are and be proactive with making changes that will bring your business back on track. Here are some tips that will help increase the profitability at your spa:

spa chairs

#1. Attract more clients to your salon

Building your client base can never be a one-time activity. If you are passive in creating and following a marketing strategy, your customer base will stagnate and you won’t have any new customers coming in. The things to do are:

  • Develop a more active referral program and encourage current clients to bring in new ones
  • Start a joint venture with other related businesses such as local gyms or hairdressers or any other small business that have the same target market
  • Try to find marketing opportunities within the local community
  • Launch a promotion such as “ bring in a friend” and have promotions such as free foot massages in a pedicure chair
  • Focus on local advertising within a specific area

#2. Retain all your existing clients

While it’s important to rope in new clients, it’s equally important to ensure that the existing ones are retained. This is how you do it:

  • Its best not try and discount your services. That tends to have long-term repercussions. It’s much better to see how you can add value to your service. It means you should provide your clients something that they perceive to be a value-add, but which doesn’t cost you too much of money. For instance, when a client comes in for a foot massage and is relaxing in one of your pedicure chairs, you could also throw in a free manicure. This can be a one-time offer for a limited period.
  • Check if any of your suppliers are able to provide promotional products that you can gift to regular clients
  • Keep the communication lines between your clients and you, open. Provide them useful information and this will encourage them to come back for more

#3. Ensure your staff is well trained and that you use the latest equipment

  • Conduct upgrade training sessions for all your staff members on a regular basis
  • Ensure that the new staff members are being overseen by the more experienced employees
  • Personalize your pedicure services by looking into client history. Check what services they have used in the past on a regular basis and when they call in for an appointment ask them whether they would like to opt for that service when they come in for a pedicure
  • It’s important that you have well maintained pedicure chairs and other spa equipment. No client wants to sink into a pedicure chair and find that the footrest operation doesn’t work

#4. Make sure your staff is rebooking clients

  • When a client comes in for a pedicure, ensure that your therapists are rebooking the clients on a regular basis. Not doing so will only lead to losses. Rebooking is the perfect way to fill in those inevitable gaps in your business appointment book and it can actually up your appointment numbers by at least 50 percent
  • Train your staff well in rebooking techniques
  • They should offer to rebook every client that comes into your salon
  • Since the pedicure therapist is the one that builds rapport with the client, he or she should be in charge of rebooking (instead of the receptionist)

In addition to all these strategies, focus on cost reduction and ensure that there is no wastage of any sort taking place. Invest in good quality pedicure chairs that will be comfortable and ones that will function in a glitch-free manner.

If you have any questions about nail salon furniture or want to know more about pedicure products, you’re free to contact us at Pedi Source. Just give us a call at 1855 429 PEDI. You can also email one of these two email address with your questions and contact details: [email protected] and [email protected].


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