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How the Right Spa Marketing can Add to Your Profitability

by James Adcock

Online presence
Even the smallest of businesses have an online presence nowadays. It’s because consumers tend to start their search for products and services online. It’s important that you focus on building your online presence if you want to keep up with the competition. The things you can do are:

spa chairs

  • Hire the services of professional Web designer to build you a simple and user-friendly website. It should contain your list of services, location and contact information. Make mention of the fact that you use advanced spa equipment like Pedicure Chairs etc. This indicates to visitors that you are a credible spa business
  • The site should be optimized for various business specific terms such as “Spa Services” “ Nail Spa” etc, suffixed by the name of your town
  • Register on Google Places; this will ensure your site shows up on the map-based searches
  • Post digital ads in places where you know your customers will be looking – social media sites, local travel websites as well as local beauty blogs

Media Relationships
Since you run a local business, it can easily be impacted by how aware the community is about your presence, and the recognition it gives you:

  • This is why you should leverage local media; it can become quite a valuable advertising & marketing asset
  • Develop relationships with writers and reporters and it’s a good idea to suggest various story angles related to your spa business
  • Ensure they are making mention of how you hire the best therapists and use the latest pedicure chairs at your spa.

Social Media

  • Since you know that a lot of your customers (current and prospective) are online, you should set up a business profile on social networking sites like Twitter and Facebook. In this you should include photos of different areas of the nail spa, a pedicure chair or town as well as information about your services, special deals etc
  • Include links to various blogs and articles related to the services you offer, tips on caring for your nails and feet or even tips on how to handle your first visit to a spa

Offers and Promotions
Depending on the type of services you offer at your spa, some of these can be quite expensive; at times, these can be a hurdle for certain customers. The things you can do are:

  • As a small spa, you can add some impetus to your marketing campaign by offering discounts
  • You can offer time-bound offers without impacting your profitability
  • For instance, you can offer discounts on pedicures on week days when you know the footfall will be less
  • This means you can get more customers to come in to your spa to use your varied services
  • Launch some packages so your customers will be able to get a foot massage sitting in a comfortable pedicure chair even as they get their hand nails embellished with some of the latest nail art. In fact, this is an excellent way to encourage your customers to experiment with something they haven’t tried before and you also get ROI on the investment you have made in pedicure chairs

It’s important to maintain hygiene and have skilled and experienced therapists and assistants at your spa. This will encourage current and existing customers to keep coming back for more.

If you have any questions about nail salon furniture or want to know more about pedicure products, you’re free to contact us at Pedi Source. Just give us a call at 1855 429 PEDI. You can also email one of these two email address with your questions and contact details: [email protected] and [email protected].


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