Educate your Clients
Even before winter starts approaching,
start educating your clients on the winter hand and feet care. Most
clients will be content to ignore their hands and feet during the
winter, but it’s in this season that they need the most care. You can
let them know that manicures and pedicures are essential during the
winter season because their hand and feet need more hydration. The
cuticles can become dry and the heels can become hard and develop
cracks. Let them know that winter isn’t gentle on their hands and feet.
Start Bookings Early
After you’ve educated your clients
about the need for appropriate hand and foot care during the winter
months, encourage them to book an appointment early. You can offer
discounts or gift vouchers to the clients that book an appointment
early. This would ensure that you have at least some pedicure revenue
coming your way during the winter months.
Have a Special Winter Service
You’re probably been to
Starbucks. Have you tasted their Pumpkin Spice Latte that’s only
available around Halloween? You might wonder why we’re talking about
lattes in a pedicure article. The answer to that is simple: seasonal
flavor. The pumpkin spice latte is a seasonal drink that draws people to
Starbucks to taste it. You can create a similar seasonal service that’s
only available in the winter. You can add a special essential oil or an
extra service to your normal pedicure that would make it appealing to
your clients.
If you make this service a signature of the season, people will anticipate it and book your services well in advance to enjoy the special winter pedicure. Make sure that this service is unique to your salon and isn’t offered by any of your competitors. That would add an element of uniqueness to the service.
Sell Holiday Themed Items
Do your clients often purchase
beauty items and cosmetics from you? Consider selling some holiday
themed products to add to the charm of the season. Again, this would
attract clients who want these special, holiday themed products. You can
use special, holiday themed packaging for regular products as well.
Some salons throw in some freebies in the spirit of the season, ensuring
that their regular customers will keep coming in throughout the winter
season.
Offer Deep Hydration and Moisturization Products
Winter is
brutal on the skin and can easily dry it out. Most of your clients would
need intense hydration to keep their skin soft, supple, and healthy.
You can offer your clients a special hydration treatment that’s tailored
for the season. During winter, it’s a good idea to offer extra
hydration and exfoliation to keep their skin healthy. While you’re doing
this, you might be able to recommend and sell some of the hydration
products that you use. This way, you can keep the revenue flowing in
during the slow winter months.
Nail Art
During the holiday season, your clients might
attend several parties and dinners. During this time, they might want to
look their best. Why not introduce holiday themed nail art. This would
add a little holiday cheer and whimsy that most clients would love to
take advantage of. Holiday themed nail art will also ensure that your
clients will come in at different occasions as well.
This is how you can keep your business running, even during the winter season. If you have any questions about manicure and pedicure, pedicure chairs, and equipment, you’re free to contact us at Pedi Source. Just give us a call at 1855 429 PEDI. You can also email one of these two email address with your questions and contact details: info@Pedisource.com and James@Pedisource.com.